K-Y Intense Heats Up the Airwaves

I was in my chambers yesterday doing my favorite thing- well, 2nd favorite thing: lying in bed watching TV. Too lazy to change the station during a break in Real Bitches of Beverly Hills, I sat through a barrage of commercials not particularly paying attention until one with 2 women sitting on a bed. Wait- what? Turns out, K-Y is going a little GLBT- at least the "L".

While the commercial was incredibly tame and not provocative, I think it was appropriate in that it seemed to mirror other het versions of commercials for this product. I also think that it's really cool that not only did K-Y reach out to an obvious and very real target market, but that no one made a huge deal out of the fact the commercial was coming out (no pun intended).

For those of you who don't know what the K-Y Intense is exactly, here's what they say on their site about the product:

K-Y® Brand INTENSE® is uniquely formulated arousal gel that has women saying "it makes sex more satisfying." INTENSE® is not a lubricant, but a gel to be massaged on the clitoris to increase sensitivity, heightening the feeling of pleasure during climax. 75% of women in consumer use studies who used K-Y® Brand INTENSE® experienced heightened arousal, sexual pleasure, and sensitivity where it counts most. Our science + your art = intense satisfaction™ …for both of you.

Arousal is at your fingertips - or his. During foreplay, gently massage a drop (2-4 pumps) onto your clitoris. Most women in consumer studies experienced heightened sensitivity, increased pleasure, and a more intense climax. Re-apply as desired. Use externally. Hormone and paraben free. Approximately 20 applications.

Great explanation, but given their new commercial, they should change "Arousal is at your fingertips- or his" to "Arousal is at your fingertips- his or hers."

On a side note, I should also mention that many of my greeting cards not only celebrate femininity with natural imagery, the passages could come from either genders. Check them out at www.zazzle.com/chocolateandpearls.